Hopkinsville SEO Company | Smart Exposure Marketing 970.541.0904

We are the premier company for Hopkinsville SEO.  There is a very valid reason for that!  Check out this video and see what we do and you will know why we do what we do.

We are here to partner with you in bringing more traffic to your website and ultimately have them convert to loyal customers.

For more information or to get your free website SEO analysis, go to our website and get the knowledge you need to make a fully informed decision for the benefit of your company.

Smart Exposure Marketing: Hopkinsville SEO

PPC vs SEO: Why Search Engine Optimization is the First Key!

The world of Search Engine Optimization is tragically misunderstood by the majority of companies and unfortunately it is greatly misunderstood by internet marketing agencies around the world.

The problem is that search engines are constantly changing the rules of the game in order to better understand what people are searching for, how they search and then deliver for them the most relevant results.

So unless an SEO agency stays up to date with what is going on, they can actually do you more harm then good.  Sometimes they even know it!

What do they do?  They tell you that SEO can only take you so far and the best thing you can do is some sort of Pay Per Click (PPC) advertising.

WRONG!!!!!!!!!!!!!!

Don't get the wrong point from this.  There IS a place and a time when PPC advertising WILL do you and your company some good, but it will have it's most significant impact if your site is first completely optimized!

This short video explains why.



Now that you understand the importance of each and where they belong in your marketing game plan, contact us so we can help you implement it with perfection.  Click Here: Smart Exposure Marketing.com

We ARE the SEO agency you've been looking for!

What is Search Engine Optimization?

There was a time when one of the most critical elements with having a business was physical “LOCATION… LOCATION… LOCATION!!!”

It was all about being where the people were, and not just any people, but the people that needed what you were offering whether it was goods or services.  If you were selling farming tools and seeds you needed to be where the farmers were.  If you were offering accounting services you needed to be more in a town or city where the people with businesses were.

A busy metropolitan street used to be a great place for a bakery or a clothing store.

While all of this is still true to some extent, there is another LOCATION that is equally if not more critical than a business’ physical location.

That is your LOCATION on the internet.

With nearly everything going digital most businesses almost aren’t considered legitimate if they don’t have a website where customers can go to find out general information at the very least.

Although having a website is pretty much required, what is less understood is that having a website is like having a LOCATION on the internet, and not all locations are created equal.

This is where we start to discuss Search Engine Optimization (SEO).

If “Main Street” in your city is the prime location for your company in a traditional sense, then page 1 of a search engine like Google would be the Main Street location where you want your web site reside.

If you have a clothing store that sells formal ware for men and women, you are not going to open a location smack in the middle of the industrial center of the city where you are surrounded by nothing but factories.  No, you are going to have that store right in the heart of the urban traffic.  Right where you know people go to shop for clothing.

Same idea with websites.

Page 1 of a search engine is prime location, page 2 is on the outskirts, and page 3 or beyond is equal to placing a formal dress shop in the middle of industrial manufacturing plants.

Thankfully, there are a lot of Page 1 locations.  It’s not like we have to try to cram every business onto one front page.

The page 1 listings that are most relevant to YOUR company are the ones where you want to be located.

So…  Now that we’ve covered all of that…

Search Engine Optimization is both your realtor and your moving company.

SEO is the process of discovering the best and most searched terms for your company’s products or services and then packing your company up and moving it to the 1st page for those terms.

Basically SEO puts your company in the best location on the internet so that you are in front of every possible new customer and client available. The ones that are looking for exactly what you have to offer.

The proof is in the traffic.

The studies show that over 95% of people who do a search online ever look past the 1st page of the search results.  And fewer that 1% make it to page 3.

The translation is that if your site is not on the 1st page for the relevant search results, your chances of getting much if any organic traffic are slim to none.

So let’s say that your site is currently sitting on page 4 for the search term “best water filters” and your average daily traffic is about 15 people visiting your site, which means about 450 per month without paying for advertising.

Now let’s say that using a keyword tool we find out that “best water filters” gets an average of 12,000 searches per month.

If we employ the use of high quality search engine optimization to push your site to page 1 for “best water filters” and get you positioned at the top of page 1, what do you think will happen to your website traffic?

Let’s say that 20 percent of that 12,000 monthly searches click on your website, that means that you have an extra 2400 visitors to your website each month.

What do you suppose that could do for sales and your revenue?

That is what SEO does for your business website.

So when you hear all the buzz about using search engine optimization on your website, now you know why it is a truly critical part of your business.  It is not something to be overlooked.

It could potentially be the difference between just getting by and having a flourishing business.

As the numbers increase of people who are checking out companies online before they ever come through the door, now it is as critical as ever to have a quality web presence.

Advertising vs Search Engine Optimization

Some people or marketing companies will tell you that SEO is dead and that the only way to establish your company online is through paid advertising.

BEWARE of those companies!!!

SEO is based on being able to communicate with the search engines and letting them know that your site has relevant information that will be of great value to those who are searching for it.  

It is a language translation platform for a website that tells the machines that make the internet work how to understand what a human wants and put that information in front of them.

Companies like Smart Exposure Marketing know how use the many criteria that make up the language of SEO to better position your website to make both Google and your potential customers and clients very happy.

Having your website and online reputation solidly in front of customers who are looking for you means that you are getting high quality traffic that is already looking for what you have to offer and are of the frame of mind to purchase your goods or services.

Once your website is in an optimal position on the search engines, paid advertising then makes a great addition to reach potential customers that don’t yet know they are looking for your product or service.

Not all search engine optimization companies are created equal, but at Smart Exposure Marketing, it is our promise to you that we employ the best SEO techniques to ensure that your site gets to the best possible position (#1)!

We are members of a mastermind group made up of the best SEO experts in the world and our skills and techniques stay up to date with the ever-changing SEO environment as we strive to maintain our position on the cutting edge to ensure your success.

To find out what we can do for you and your website, fill out the discovery form right now.